Social media makes its way into our everyday lives, and in the everyday business of the majority of companies. In the past, SMS messaging was the most fashionable marketing technique incorporated into digital signage applications, due to the novelty of controlling digital panels with your own device for some interesting effects. Now it is the turn of social media giants such as Facebook, Twitter, Instagram, and, to a lower extent, Google+ and Pinterest, to showcase “word-of-mouth” marketing on a digital level. Social media gets people involved; it engages audiences through its viral nature and because advertisers understand that everyone wants to have their say in any matter. It is just human nature.
People tend to block out advertising from their sight and heads, unless it is really elaborate and well-done, but that could be an expensive venture. Social media feeds (such as the one used by Twitter) can help add an element of interactivity to a digital sign, and help it rise up from the sea of bland, mediocre banners and ads that display the same message or content over and over. Linking your own digital signage applications with an Instagram or Twitter feed guarantees your customers that their voices make a difference.
Another advantage of a social media feed on your displays is that it reduces the amount of work put into the most important part of digital signage applications from www.fourwindsinteractive.com: content scheduling. As any digital advertising expert will agree, if content is not constantly updated to fit the needs of the market, your product or service will tend to be ignored by the masses, thus leading to plummeting profits. With one of these social feeds and decent filtering software – needed mostly due to obvious malicious users – offered by a professional in the business, you will notice how customer feedback (good or bad) will slowly fill up your boards with free content.
Speaking of free content, due to the viral nature of social media, you will notice more and more people talking about your business due to the tweets and messages of other users being displayed on their own timelines. Free publicity is the best publicity. And, because the digital signage applications you use contain your own advertising creatives, there is a higher chance of people noticing your promos, product and service placement and interactive software implemented in your video walls, touch screens, LCD and LED displays etc.